Color Codes
Rocket Red
Rocket Red
Red for key branded moments throughout the product as our primary brand color.
Deep Red
Darkest red for key branded moments throughout the product.
Mid Red
Mid red for key branded moments throughout the product.
Orbit Purple
Orbit Purple
Main purple for secondary actions and brand elements.
Purple Dark
Dark purple for interactive elements. Can also be used for limited floods of color.
Purple Deep
Deep purple for interactive elements. Can also be used for limited floods of color.
Purple Light
Light purple for interactive elements.
Purple Lightest
Lightest purple for interactive elements. Can also be used for limited floods of color.
Neutral Colors
White
White for floods of color and accents, like backgrounds and cards.
Black
Black for main text color, specifically in headline and body copy.
Black Tint 80
Black at 80%. Use this gray in combination with content hierarchy, font-weight and background color to create AA accessible text.
Black Tint 70
Black at 70%. Use this gray in combination with content hierarchy, font-weight and background color to create AA accessible text.
Black Tint 60
Black at 60%. Use this gray in combination with content hierarchy, font-weight and background color to create AA accessible text.
Black Tint 50
Black at 50%. Use this gray in combination with content hierarchy, font-weight and background color to create AA accessible text.
Black Tint 40
Black at 40%. Use this gray in combination with content hierarchy, font-weight and background color to create AA accessible text.
Black Tint 30
Black at 30%. Use this gray in combination with content hierarchy, font-weight and background color to create AA accessible text.
Black Tint 20
Black at 20%. Use this gray in combination with content hierarchy, font-weight and background color to create AA accessible text.
Black Tint 10
Black at 10%. Use this gray in combination with content hierarchy, font-weight and background color to create AA accessible text.
Gray
Lightest gray. Use in combination with content hierarchy, font-weight and background color to create AA accessible text.
Semantic Colors
Green
Use to communicate a positive status or message.
Blue
Use to communicate an informative status or message.
Orange
Use to communicate error, warning, urgency or attention needed.